Nike and wool coat man say no to superdry coats
Milan has ruled out a superdry coat in its winter season, but the French brand has already said it would still support the products.
In an exclusive interview with French publication L’Equipe, Nike and the European superdry manufacturers Denel and Puma said they would continue to support the wool coats, which feature a double-sided design that allows for cooling.
The two manufacturers said the new coat is the first product in a long-term partnership that would enable them to offer the new products in the winter.
The brands have already unveiled a super dry coat called the “nike” which was introduced in 2019.
It features a double sided design and the super-cooling design of the new wool coat, with an insulated hood and a special heating fabric to help maintain the warmth of the wool.
The wool coat is designed to work in warmer weather than other wool coats in the market, but could be more suitable for the colder seasons.
The new coat, which is expected to be released next year, is expected for launch in 2019 but has not yet been announced.
The super dry coats have been around for years and were first introduced in the early 1900s in the US and Europe.
In 2017, Puma introduced its wool coat to the US market, in collaboration with the British luxury retailer H&M.
The brand said the wool coat has a cooling effect and could be used in colder conditions as it does not require much water to keep the wool from overheating.
“The new wool coats were designed for the extreme cold and are designed to have a cooling, air-conditioning effect,” Puma chief marketing officer Eric Schoen told AFP news agency.
“We know that the wool and its properties help to keep cold air away from your face.”
Puma and Denel have also announced a new super dry jacket, the “Denel” which will be launched next year.
The three companies have said the jacket is designed for winter in colder climates and will have a higher cooling capacity.
Puma told the French newspaper that it will continue to market the Denel wool coat in the autumn and winter seasons, although the brand has said it will no longer support the product in the summer season.
“Puma will continue its cooperation with Denel to promote the new Denel Denel Nylon Wool Coat in the warmer months,” a Puma spokesperson told AFP.
The “Nyx” super dry line was launched in 2020 in conjunction with the US company Denel, and the jackets are expected to go on sale in 2021.
The company said the jackets will be available in the UK from May 2021.
“All Puma products are fully recyclable and we aim to promote recycling by reusing our products, whether they are made from the same fabric as a Denel jacket or a Pampers jacket, as we believe that the environment and the environment itself are more important than any brand,” a spokesperson said.
“This is what Puma stands for, and our commitment to recycling and sustainability has been recognised by the European Union.”
In 2019, we launched the new Nyx super dry in partnership with the H&m UK brand.
The brand has been promoting the new line since it launched last year and has received positive reviews from consumers and retailers. “
Our Nyx line is ideal for the warmer, colder winter months, with high-quality materials and our Nylon-wool-Denel fabric combined with our unique and innovative heat-absorbing design.”
The brand has been promoting the new line since it launched last year and has received positive reviews from consumers and retailers.
“If you want to feel like you are in control, you need the right winter jacket for the right season,” Pampels co-founder and chief executive Martin Bierman told the British newspaper.
“It is about a super-cute and stylish look, with a great value for money.”