Why are all North Face winter coats white?
Posted On July 17, 2021
It’s a question that has puzzled many of us over the past couple of weeks.
It’s because of the color of North Face’s winter coats.
The company is known for making snow boots for winter sports in the US, but last year the company introduced the North Face Winter Coat for Winter Sports, which is a white wool and nylon blend.
But on Twitter, a number of people were saying that the jackets looked a lot like a different brand of snow boots.
“North Face Winter Capes are made with a wool blend, and look similar to Snow Boots, but without the insulation and with less insulation,” wrote @BrunoKanner.
“They are a good winter wear option for those wanting to wear a winter hat and scarf, but they also can be worn for more casual wear.”
Some of these people weren’t impressed with the North Dress Winter Jacket, which looks like a winter jacket from a similar company.
“@NorthFashion, I know you’re a big brand, but this jacket looks like an old pair of old winter boots.”
“@brianfowler12 @NorthFitzWinter @NorthEastWest @Northfashion @Northface Winter Cape look similar, just different.”
“I’m not saying they’re wrong, just that it looks like you’re talking about a different product.”
But then @BryceBuckley wrote, “@Northface, why don’t you give us a reason why this is a winter coat?
I mean, these look like a pair of winter boots.
Why not just make a winter cap?
Or a winter parka?”
@NorthFace Winter Capemats were also criticized by @cjhughes2.
“I am disappointed in @North Face for not making a winter scarf.
It would have been nice to see this product used for winter sport, but we need to look to North Face for their winter apparel.”
North Face did not immediately respond to a request for comment.
Some commenters also claimed that the coat looked a bit like a dressier style from another brand.
@brian_baldwin wrote, “I like the design, but the colors look like an older coat from a different company.”
“@NorthFace, you have to go back and look at the coats you sell.
I think the color scheme is very similar to a new pair of boots.”
“@NorthFace, you need to make a snow hat and hood or scarf, or make some gloves.
The snow is freezing.
You need to have a nice scarf to cover up the cold,” wrote a woman who did not want to be named.
Others argued that North Face has always made its winter coats black.
“If you’re looking for something in the winter, go for the NorthFashion winter coat.
It looks great, and the price is just right,” wrote another commenter.
Some users suggested the coats were just plain bad.
“@sjw_lifestyle @North_Fashion #winter coat.
#snow hat and hat.”
“So you are saying North Face makes its jackets in white and blue, and you are using the words winter coat, not winter boots?
I will say again, these are not winter jackets,” wrote one person.