How does Joseph’s coat factory work?
Posted On July 20, 2021
A company in China is creating the first woman-made coat for the United States.
The Joseph’s Coat Factory is based in Zhengzhou, China, and makes garments for a range of clothing brands, including H&M, H&M China and Zara.
It’s not a huge company, with the factory only producing one coat for each brand, but it is a sign of progress.
It’s one of the first companies in China to use technology to create a women-made product, said Catherine Cheng, the director of women’s apparel at Joseph’s.
“The whole process is about creating something that feels good on the body, it feels good in the soul, and it has a beautiful finish,” she said.
Cherry-coloured coats are often worn by working women, but they are rarely made by women.
In 2016, the American Apparel and Footwear Association (AAFA) released its first Women in Fashion report, which found that only 22% of the clothing companies it surveyed considered women to be as competent and knowledgeable as men in their work.
According to the report, women make up only 13% of employees in apparel companies.
But in the United Kingdom, there are more women working in the industry, and that’s why the number of women in the manufacturing industry has increased over the past five years, said Carol Cushnahan, a fashion and marketing consultant at the AAFA.
“We’re just starting to see more women start wearing coats, and women in general are starting to wear more formal, more formalwear,” she told News24.
For Cushnanahan, the rise in the number women in manufacturing has also resulted in a rise in men working in that field, as well.
“There are a lot more men in this industry, in a way,” she explained.
As women have entered the workforce in recent years, there have been changes in how the clothing industry functions.
When the Industrial Revolution happened, there was more women doing manufacturing, but those roles have been taken over by men, said Cushnamanahan.
“Women have been making clothes in factories, but men have taken over the role of manufacturing.
That’s just what’s happening now, but that’s also the way it’s been going for so long,” she added.
Joseph’s factory has been in operation since the mid-1990s.
Its clothing is sold through more than 120 stores, and has grown to around 1,000 employees.
Carrie Ziemba, the executive director of the Joseph’s garment factory, said the factory employs about 400 people.
They make coats for H&m, H & M, L’Oreal, Gucci and Calvin Klein.
Ms Cheng said the coat factory’s success is “unprecedented”.
“I think we’ve really been able to capture the imagination of the consumers and make it feel special,” she said.
What makes Joseph’s a success story?
It takes time to get the product into the market, Ms Cheng said.
“It’s really not about just having a good coat, it’s about really making a great coat.
We’re just very excited about the launch,” she continued.”
I can’t really tell you how excited I am for the customers because I think we have a great product, we have amazing employees and we’ve been able in a very short period of time to capture that imagination.”
Ms Cheng, who has been a factory worker for 20 years, believes that the women who work in the factory are “very excited” about their work and the company.
“They feel like they’re contributing in a positive way to the brand, in the sense that they’re making the clothes that we want to wear,” she stated.
“That’s really important, because if you have women in this position, if they’re not doing that, we’re not going to feel like we’re contributing at all.”
Read more about fashion and women’s fashion:The ABC’s Michelle Mascarenhas has been working in fashion for 17 years and says the trend is catching up with women.